IndexSmarts

Win the Buy Box With Amazon PPC

Dominate product searches on the world's largest marketplace. Our Amazon PPC management optimizes Sponsored Products, Brands, and Display campaigns for maximum sales at the lowest ACoS.

ACoS Optimization
Keyword Harvesting
Brand Store Design
Amazon PPC management

Why Amazon PPC?

Amazon is where buyers go to buy. Over 60% of online product searches start on Amazon — not Google. If your products aren't visible in Amazon search results, you're leaving massive revenue on the table.

Our Amazon PPC strategies combine keyword harvesting, ACoS optimization, and competitive ASIN targeting to maximize your marketplace revenue.

Amazon sellers wanting to scale revenue
Brands launching new products on Amazon
Sellers with high ACoS needing optimization
FBA and FBM businesses
Amazon PPC

What's Included

Complete Amazon PPC management for marketplace dominance.

Sponsored Products

Keyword-targeted ads that appear in search results and product detail pages for maximum visibility.

Sponsored Brands

Showcase your brand logo, custom headline, and multiple products at the top of search results.

Product Display Ads

Target competitor products and related categories with display ads on product detail pages.

Keyword Harvesting

Systematic keyword discovery from auto campaigns to build highly targeted manual campaigns.

ACoS Optimization

Continuously optimize bids, keywords, and targeting to reduce advertising cost of sales.

Brand Store Optimization

Design and optimize your Amazon Brand Store to maximize the brand shopping experience.

Our Amazon PPC Process

A marketplace-specific approach to Amazon advertising.

Step 1

Account & Listing Audit

Analyze current campaigns, product listings, and competitor positioning on Amazon.

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Step 2

Keyword & Product Research

Identify high-converting keywords and target competitor ASINs for maximum reach.

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Step 3

Campaign Architecture

Build a structured campaign hierarchy with auto, broad, phrase, and exact match targeting.

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Step 4

Launch & Harvest

Launch campaigns, harvest converting keywords from auto campaigns into manual campaigns.

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Step 5

Optimize & Scale

Optimize ACoS, scale winning products, and expand to new keyword opportunities.

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Amazon PPC FAQs

Common questions about Amazon advertising.

A good ACoS depends on your margins and goals. For profit-focused campaigns, 15-25% is typically strong. For brand awareness and market share, 30-40% can be acceptable. We optimize toward your specific profitability targets.
Yes! Product listing optimization (titles, bullet points, A+ content, images) is essential for PPC success. We optimize listings alongside PPC to maximize conversion rates.
We can guide you through the Brand Registry process, which unlocks Sponsored Brands, A+ Content, and Brand Stores — all critical for competitive advantage on Amazon.
Amazon PPC targets buyers who are already on the platform with purchase intent. Conversion rates are typically higher than Google, but ACoS management and keyword harvesting strategies are unique to Amazon's ecosystem.

Ready to Dominate Amazon?

Get a free Amazon PPC audit and discover how to lower your ACoS while scaling sales.

Talk to an Expert